As you create your brand or company, we are sure that you are considering putting up a website. After all, with the prevalent use of technology and the internet in almost every sector of our life, it is prudent that you have one.
If that is the case, you must have heard about the term SEO, Search Engine Optimization, and the strategies you need to help your page rank well on search engines such as Google and Bing. In this article, we want to simplify things for you and give you the tips that you need to build a winning SEO strategy this year.
Here we go.
Consider this, when you are searching for an item on the website, there are key phrases or terminologies that you will use. Those phrases and terms are known as keywords and are crucial to search engines. With the right use and frequency of keywords, you can climb up the rankings and find yourself on the first page of a search engine results page, SERP.
Beware that if you use spam content on your website, search engines will penalize you. Keywords need to fit naturally in your content. You might need to hire an expert content writer to make keywords work for you.
Your metadata involves two things, your meta title, and the meta description. Their foundation is the correct use of keywords in your article. Once a search engine user seeks certain services, they will need to be sold on clicking on your page. The metadata should work for you in that regard since the metadata is the first thing they will see.
In addition, your metadata should go hand in hand with the content in your article. Search engines make use of automated robots who perform a thorough inspection.
This is a bit more technical than the other two elements discussed above; however, it is just as crucial. Link-building refers to when another website has links that drive traffic or bring awareness to yours. This builds trust and authority as you appear on other reliable domains on the internet.
As you can envision, this is quite a challenging task, but we have some tips on how to track the link-building process fast. You can ask for testimonials from your clients or answer questions on different platforms, such as Quora. Another option for you is to ask other bloggers and contacts to share your links on different socials such as LinkedIn or Instagram.
User Experience (UX)
Imagine clicking on a page that is too slow to open its content or one that gives you a hard time when it comes to navigation. People who seek services and products are looking for sites that can offer them a smooth and seamless experience.
So, how do search engines check on the user experience of your website? Remember those automated bots we had mentioned earlier? They are still at work. They will check your website’s navigation, site speed, for the presence of dead links or error pages. All these will have an impact on your ranking on the search engines.