What Is SEO, and How Does SEO Work?

What Is SEO, and How Does SEO Work?

SEO is an abbreviation for Search Engine Optimization, a digital marketing strategy. It revolves around competition and how your website can stand out against that of the competitors in the industry. An understanding of SEO will help you rank better on search engine results, such as Google or Bing. It will increase your ranking and visibility. And possibly it will also bring business to your company or brand.

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