As you are creating your website or landing page, you may have heard about SEO and site optimization tactics. And your curiosity and research must have led you to this article. To help you make the decision, we are breaking down the differences between these two forms of SEO right here.
SEO is an abbreviation for Search Engine Optimization, a digital marketing strategy. It revolves around competition and how your website can stand out against that of the competitors in the industry. An understanding of SEO will help you rank better on search engine results, such as Google or Bing. It will increase your ranking and visibility. And possibly it will also bring business to your company or brand.