Advertising your business online is majorly done by either posting content that relates to what you do or selling ads for your business. Both work for different business setting and depends on how far you’d like to reach your audience.
Businesses advertising on Instagram mainly focus on targeted Instagram growth. This way, they can analyze how far they have reached their targeted audience and the progress of their sales.
Afterward, after evaluation, a business can tell what works for them. Instagram Boosting vs Instagram Ad – what’s better? It can easily tell which strategy works for you. Let us compare how this works.
Advantages of posts
Posts can be seen by your friends and followers without having to pay for them. The downside is that posts have less of a reach than ads.
Disadvantages of posts
Posts have to be made promptly and are not as easily measurable as ads. Posts cannot be taken down while they are living, and there is no way to update them once they’ve been posted.
Advantages of ads
Advertising your business on Instagram is done by either posting content that relates to what you do or selling ads for your business.
-Ads are usually cheaper than boosting posts.
-You can see how many impressions you got on your ads, which makes it easier to determine what works best for you.
-You can target specific demographic and interests with ads.
-The ad is only seen by the person who follows you, but boosting a post can be seen by all followers and non-followers as well.
-Boosting a post can be seen as spam and unfollowed, whereas an ad will not because it doesn’t look like spam.
Disadvantages of ads
Ads are more difficult to track. You can’t see how many people have seen your ad, interacted with it, or converted to it.
Ads are expensive. Instagram Ads start at $5 per day, and they get more expensive the more exposure you want to get. This is because Instagram Ads are done on a bidding system; the company with the highest bid wins its ad space in the feed of its target audience.
Unlike boosting unlimited posts, ads have a limit in creativity as you can only post one advertisement per day, and they have to be limited to 15 seconds each.
Ads are often just interrupting content that may not be relevant to your business. Advertisements from parties other than yourself will often pop up after scrolling through your feed, whether you’re following them or not, which is why ads aren’t always effective for businesses trying to promote themselves.
What to choose between posts and ads
Boosting posts is a great way to get your posts seen by more people. This is done by paying a company to promote your posts for you.
The advantage of boosting posts is that it’s easy and less time-consuming. You can have someone else manage this process for you, and it will help increase the chance of getting more customers on your page or site. The disadvantage, however, is that you are limited in how many people you can reach. You are not able to promote these posts internationally.
Advertising on Instagram, on the other hand, allows you to expand your reach to a global audience as well as advertise locally. The disadvantages are that ads are expensive and there’s no way to track how many views they’re getting, so it makes it difficult to know if they’re paying off.
It all depends on what type of business you want to promote and how much money you want to invest in advertising your company. If you’re looking for fast results with minimal costs, boosting posts might be the better option for now because it has a low cost-per-view engagement rate that won’t take up too much of your budget as ads would.